They are events that make or break a designer's career. They are platforms that showcase what will become the industry's most sought after trends.
They dictate what we will see celebrities wearing on the red carpet and what will grace the closets of fashionable men and women around the globe.
Paris, New York, Milan, and London host them twice a year. Berlin has one too. So does Hong Kong and Buenos Aires.
It's Fashion Week.
These days it's not only the fashion capitals that stage the fashion world's largest talent shows. In fact, Mexico plays host to a semiannual fashion week and its runway shows have received the attention of the international fashion community.
Mercedes-Benz, which sponsors New York, Miami, Los Angeles, and Berlin's fashion weeks, has participated in Mexico's fashion week since 2001.
Mercedes-Benz Fashion Mexico took place this past week (Oct. 13-17). Five runway shows were held each day in Antara Polanco, Mexico City's premiere shopping center.
The world-renowned design house Strenesse kicked off fashion week with the debut of its Spring 2009 collection.
Mexican designers such as Alberto Rodriguez, Armando Mafud, and Manuel
Mendez also showcased their spring/summer collections during the week.Mercedes-Benz Fashion Mexico hosted non-runway events as well. The week of activities included an "Accessories Day" and a "Perfume Night". In 2007, for instance, Spanish accessory designer Purificacion Garcia debuted her collection and Carolina Herrera presented her new fragrance. A film festival was also offered, which featured films like Sophia Coppola's 2006 masterpiece Marie Antoinette and director Steven Soderbergh's Solaris (2002).
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